![]() ![]() “I can’t say that any of us were particularly excited about fashion, including Jenni, she was kind of tired of it,” says Hunter. To that end, in 2017 the brand began exploring the category as a natural extension of Kayne’s own interest. So that's the north star of the brand-Jenni’s creative taste.” She has the best taste out of any human I’ve ever met. Jenni has a very beautiful life, she has a beautiful family, beautiful home, beautiful wardrobe. “I think the reason we can say that is because we’re inspired by Jenni. ![]() “We describe ourselves as a lifestyle brand-everybody throws that term out-but we really believe we’re the purest and most exciting lifestyle brand,” Hunter tells host Dennis Scully on the latest episode of The Business of Home Podcast. Behind the scenes, CEO Julia Hunter has guided the business as it has grown from a small operation to a company that brings in more than $150 million annually. ![]() Jenni Kayne is both a company and a person-Kayne herself steers the look and feel of the brand. Founded in 2002, the brand originally started as a fashion wholesaler but pivoted in the aughts to go direct to consumer and developed its signature style: elevated basics in neutral colors, at a price (that cardigan retails for $345). If you’ve lusted after a luxurious alpaca cardigan over the past decade, chances are you know Jenni Kayne. ![]()
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